Open Doors Coffeehouse, Johnson City, Tennessee
Want to learn how to open a coffee shop in Tennessee? Get insider secrets on starting a profitable business in the Volunteer State from the coffee shop startup experts at Crimson Cup Coffee & Tea.
Through its 7 Steps to Success coffee shop startup program, Roast magazine’s 2016 Macro Roaster of the Year has taught over 300 entrepreneurs in 30 states how to open a coffee shop.
Now, the company’s 7 Steps coffee shop startup consulting team has added to its series of state-level coffee shop startup guides with, “How to Start a Coffee Shop in Tennessee.”
“Tennessee is a land of opportunity for many types of small businesses, and coffee shops are no exception,” said Crimson Cup Founder and President Greg Ubert.
“In fact, Tennessee ranks 41st among the states in the number of coffee shops per capita, with fewer than one coffee shop for every 7,681 Tennessee residents. That leaves a lot of Tennessee coffee lovers without a local coffee shop.”
He noted that Crimson Cup supports five independent coffee shops in Tennessee cities and towns.
These entrepreneurs learned how to open their shops through the company’s 7 Steps to Success coffee shop startup program.
The program is based on Ubert’s book, Seven Steps to Success: A Common-sense Guide to Succeed to Specialty Coffee, which he wrote initially to help coffee shop customers master all aspects of successful coffee shop operations.
“We help entrepreneurs with little or no coffee experience become owners of thriving coffee shops serving their local communities,” he said. “From choosing a terrific location and writing a strong coffee shop business plan to buying and laying out equipment, hiring and training staff, and more, our team is here to guide you.”
To hear about the book in Ubert’s own words, download a free recorded introduction on Soundcloud.
“As a coffee roaster and coffee business consultant, Crimson Cup believes our company only succeeds when our customers do,” Ubert said. “As a result, we support coffee shop owners at every step, from concept through opening day and beyond.”
In 2016, Owners Sherry and Michael Marion followed our 7 Steps road map to create Open Doors Coffeehouse at 101 E. 8th Ave. in Johnson City, Tennessee.
Housed in a former Long John Silver’s restaurant building, Open Doors has become a gathering place for locals.
For the past several years, it has been voted the area’s top coffee shop in the Best in Johnson City awards.
“Our mission is to provide a great place for terrific coffee, service, and community,” Michael Marion said. “We are locally owned and very connected with the community.”
“We like to see our front porch as a place to connect with people in the adjoining neighborhoods,” he added. “We have loved on and redeemed this little corner in Johnson City.”
Sherry Marion says friendly service is central to the shop's success. “Our staff knows customer names, personal details, and, of course, the way they like their drink,” she said. “They love that we sometimes have their drink ready as they walk in or pull up to the drive through!”
Crimson Cup’s 7 Steps to Success team has supported the Marions from the very beginning of their coffee journey.
“When my husband began thinking and dreaming of having a coffee shop, he discovered Crimson Cup,” Sherry said.
“He went to visit their Columbus, Ohio headquarters and decided we would benefit by partnering with this company. Crimson Cup has done a lot of the hard work by figuring out and fine tuning processes and finding what works best."
“There’s so much you have to consider and figure out,” she added. "It’s much simpler to have Crimson Cup provide layout, equipment, products, and training as a proven system.”
Michael said Crimson Cup’s hands-on training and ongoing availability has been “incredible,” adding, “I have found their consultants to be kind, friendly, and very available to help.”
“I would absolutely encourage others to seek out Crimson Cup's help."
As a one-stop shop for independent coffee shops, Crimson Cup supplies award-winning coffee, the best coffee shop supplies in the business, and ongoing support to help coffee businesses thrive.
Besides the Tennessee guide, Crimson Cup recently published guides on How to Start a Coffee Shop in Texas, Ohio, North Carolina, Michigan, Pennsylvania, and Illinois.
About once a week for the next year, the roaster will post a state-level coffee shop startup guides on its website. Next up: is a guide on how to start a coffee shop in Tennessee.
“Although the fundamentals of coffee shop operation remain the same from state to state, the economic opportunities, business formation, and licensing requirements vary widely,” Ubert said. “We’re excited to share information and resources to help entrepreneurs expedite their startup journey.”
He invited anyone who is thinking of opening a coffee shop in any state to call Crimson Cup for guidance.
“If you run into any roadblocks or just want to discuss your vision with a coffee expert, you can reach our startup team by calling 1-888-800-9224.”
About Crimson Cup Coffee & Tea
Founded in 1991, Crimson Cup is at the forefront of the coffee industry. Its attentive roasting, startup support, and global partnerships are consciously designed for the greater good of communities around the world. Among other national recognitions, the company has earned 2020 and 2017 Good Food Awards, the 2019 Golden Bean Champion for Small Franchise/Chain Roaster, and Roast magazine’s 2016 Macro Roaster of the Year.
Crimson Cup travels the world searching for the perfect cup – driven by meaningful relationships, honesty, and a shared vision for the future. Its Friend2Farmer initiatives foster respect and decency through mutually beneficial collaboration across local and global communities.
Through its 7 Steps to Success coffee shop startup program, the company teaches entrepreneurs how to open and run independent coffee houses in their local communities. By developing a coffee shop business plan, entrepreneurs gain insight into how much it costs to open a coffee shop.
Crimson Cup coffee is available through over 350 independent coffee houses, grocers, college and universities, restaurants, and food service operations across 30 states, Guam, and Bangladesh. The company also owns several Crimson Cup Coffee Shops and a new CRIMSON retail flagship store. To learn more, visit crimsoncup.com, or follow the company on Facebook and Instagram.
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