Board accused of slack in marketing Kenyan tea abroad-Standard

2021-12-06 10:24:44 By : Ms. Longbiao Lin

The Kenya Tea Board is accused of slack in selling tea on the international market.

Daniel Kirui, chairman of the Kenya Tea Growers Association (KTGA), later wrote to the board director Peris Mudida, accusing the agency of not doing enough to increase the demand for local tea. 

"In the major consumer countries of tea, the lack of active marketing strategies and the failure of the board of directors to resolve the challenges facing the tea industry are hurting farmers," said Mr. Kerry.

He said that the increase in input costs has made it difficult for farmers to grow tea, especially given the low price of tea in Kenya. He added that if the board took more steps to promote the product, the situation would be different.

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Kirui said that although the overproduction of tea in East Africa has led to low prices, the decline in demand and underestimation of tea in Mombasa auctions are issues that farmers are very concerned about.

He said his association plans to set a minimum price for tea for brokers who represent its members at the Mombasa tea auction. "We also want to ensure the correct valuation of tea so that our members can get the maximum benefit from their efforts." "The current auction price does not even include production costs, so it is unsustainable. We believe that unless measures are taken to correct it. This, otherwise the industry that is the source of livelihoods for many people will face the risk of collapse," he said.

KTGA’s statement came as Kericho Governor Paul Chepkwony assured British companies such as James Finlay, Unilver, George Williamson and Sotik Tea that his government would not increase taxes. "We will only charge legal fees. We will not increase taxes. We don't want to act as if we are going to punish our investors," the governor said.

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